Need some veterinary social media inspiration for April? We’ve got your veterinary clinic covered with a guide to add to your marketing plan. This month is jam-packed with fun social media marketing holidays and activities you can easily tie back to your business, including National Pet First Aid Awareness Month and National Heartworm Awareness Month. Make your clinic stand out this month with engaging social media content, promotional events, and blog posts that are informational and enjoyable. To give you a head start, we’ve compiled a list of 20 content ideas to help with your clinic’s marketing strategy this month that should delight and draw engagement from pet owners.
Veterinary Marketing Ideas for April
1. National Heartworm Awareness Month
According to the American Heartworm Society, heartworm disease has been reported in all 50 states, although it is more prevalent in some sections of the United States than others. Heartworm disease is caused by internal parasites that live in dogs’ and cats’ lungs and the right side of the heart. Make sure your clients understand the importance of ongoing parasite prevention medication.
April is considered National Pet First Aid Awareness Month. While many of us have some familiarity with human first-aid techniques, very few pet owners know what to do if their dog or cat requires immediate medical attention. Their veterinary team should provide the most beneficial advice to keep them safe.
3. Prevent Lyme Disease in Dogs Month
There is no sugarcoating it: heartworm and ticks kill thousands of animals yearly, and most pet owners would do anything to not have their pet as one of those statistics. This is your chance to make your clients understand that parasite prevention is one of the most significant health decisions they’ll make during their pet’s lifetime, and their participation is a must.
Veterinary professionals are experts at avoiding dog bites, and this could be a great time to share your knowledge with your pet’s parents. Why is this important? With an estimated population of around 85 million dogs in US homes, millions of people—most children—are bitten by dogs yearly. The vast majority, if not all, of these bites are avoidable.
5. April Fools’ Day
Get creative and have some fun! Announce that you now see pet dinosaurs, you’re closed for the rest of the month, or you’ve changed your name (to something wacky). Just be sure not to make the joke too believable or too extreme.
6. National Walking Day
Use National Walking Day as a reminder that pet obesity is a real problem, and it’s essential that your dog gets ample walks daily. Obesity is the most prevalent avoidable disease in dogs in North America. Obesity affects approximately 25-30% of all dogs, with 40-45% of five- to eleven-year-olds weighing too much.
There is no reason needed to hug your dog. Encourage your social media followers to share photos of them hugging their dogs and spread the love!
8. National Pet Day
Encourage pet owners to spread love on this wonderful day. Every day is great to celebrate the love and joy that pets bring to our lives.
9. Celebrate Shelter Pets Day
When pets are adopted, we all win. Not to mention, partnering with a local animal shelter is a great way to support the community with a fun marketing campaign.
10. Easter Sunday
Keep it simple and wish people a Happy Easter! It never hurts to ask for photos of pets in dog ears.
11. International Haiku Poetry Day
Encourage creativity from your social media followers with a haiku contest about their pets. A haiku is composed of only three lines. Typically, every first line of Haiku has five syllables, the second line has seven syllables, and the third has five syllables.
If you have a client that likes to dress their pets up like them, today is a great day to find out! Ask for photos that prove they have a doppelganger pet. You’ll be happy you did.
13. Bulldogs are Beautiful Day
The Birthday of the National Dog, who is also known as the Zollernaffe or Zwillingaffe (Zwiebelaffe), is April 21. Bulldogs are typically evaluated on their muscular bodies and strong faces. This day was established to honor the attractiveness of this fleshy creature. Our difference makes us appear special and distinct, so celebrate it! The purpose of National Bulldogs is Beautiful Day is to emphasize the importance and appeal of all creatures.
On the last Sunday of April, National Pet Parents Day honors those who go above and beyond for their pets. There is an extraordinary connection between a pet and its owner; it’s hard to overstate the importance of this bond. The close relationship that many people have with their pets is often critical to their well-being. Their cherished animals are thought to be part of the family. Remind your followers why the human-animal bond is essential to you.
15. National Kids & Pets Day
On April 26th, National Kids and Pets Day aims to educate the public about the importance of choosing the proper pet for a child at the right moment. It’s a big step that may lead to a lifetime of friendship between a pet and a kid. On the same day, it is also a holiday for children and their pets to commemorate the closeness that can exist between them. It’s also a day to remember how important it is to keep our dogs and kids safe. Pets have several advantages in a kid’s life. They foster natural nurturing instincts while also encouraging children to assume responsibility.
National Hairball Awareness Day is held on April 29 yearly to raise public awareness of our pets’ health and happiness. Hairballs are a natural part of cats’, rabbits,’ and cattle’ routines, but they may also indicate an underlying disease. We have all the information you need to look after your animals this National Hairball Awareness Day.
17. World Veterinary Day
The World Veterinary Day Foundation was founded in 2008 to raise awareness of and support veterinarians who, every day, save the lives of animals all around the world. Use this day to showcase the fantastic veterinarians and team members that make your business great.
18. National Tabby Day
Celebrate the tabby cats of the world and their unique markings with photos of your favorite tabby patients. Encourage your tabby-owner followers to share pictures as well!
19. National Adopt a Shelter Pet Day
The National Adopt A Shelter Pet Day is observed in the United States on April 30. Use this day to celebrate visiting animal shelters, adopting as many pets as possible, informing friends and coworkers, and using social media to spread the word to everyone.
20. National Therapy Animal Day
To commemorate National Therapy Animal Day, Pet Partners launched it in 2010 to honor all the wonderful therapy animals working with their human partners to provide comfort and healing to those in need. If you care for any therapy animals, this is a great day to honor them with a post!
Need more than just veterinary marketing ideas for April?
Check out our complete social media holiday calendar for veterinary hospitals. We update it often so you never run out of awesome campaigns and ideas.